HIV education is part of our global policy on HIV and AIDS, which includes free access to HIV testing and treatment for staff and their dependents, as well as a non-disclosure clause. The full policy can be viewed here.
In 2010, we met our three-year CGI pledge to educate one million people on HIV and AIDS by March 2010. In fact, we have exceeded this target by over 60 per cent, educating over 1.6 million people since 2007.7 Our dedicated network of over 1,000 staff volunteers – known as HIV Champions – along with our network of partners across the public, private and NGO sectors helped us achieve this.
In addition to conducting HIV education sessions ourselves, we share our HIV education tools, including a toolkit, a website and eLearning, with other organisations free of charge. This helps expand HIV education to organisations that otherwise might not have the capacity to design their own programmes. Our HIV Champions work with more than 80 partners – representing NGOs and Standard Chartered customers, clients and suppliers – to help them train their own peer educators and tailor the HIV education tools to be relevant and engaging for their audiences. In 2010, we recruited 30 new partners, including Allen & Overy, G4S, Lagos Ministry of Health, Simmons and Simmons, Virgin Atlantic and Zimbabwe Platinum Mines. In China alone, we recruited seven new corporate partners through our local corporates team.
We use a similar approach in local communities, enabling us to reach people who may be especially vulnerable to HIV but not part of a workplace structure. As an example, we helped to educate 100,000 people in the hill-dwelling Pkaz community in Thailand. In South Korea, we partnered with MTV, the Body Shop, the Korean Federation for AIDS Prevention and the Ministry of Health and Welfare to host a concert and educate 30,000 people. We also work through country business coalitions, and this year founded a new coalition in Nepal.
Working together through partnerships, we provided education sessions to almost one million people in 2010.
In 2009 we launched www.vir.us, an external website aimed at educating 15 to 24 year olds, who account for 40 per cent of new HIV infections. The site receives around 2,000 visitors a week. Over 18,000 people have passed its online quiz, indicating a minimum standard of HIV knowledge.
In Taiwan, for the second year running, the Ministry of Health endorsed Living with HIV as the preferred tool for HIV and AIDS education, sending a letter of recommendation to schools and colleges nationwide.
Partnering with governments is one of the most effective ways to reach large numbers of people and build a sustainable HIV education programme.
In Nigeria, Living with HIV partnered with the Lagos State Ministry of Health (LSMOH) to train its employees as HIV Champions. The training was implemented in two stages. Standard Chartered employees conducted a ‘train the trainer’ workshop for 40 representatives of the LSMOH. Later, a two-day workshop was held where the newly trained LSMOH HIV Champions, alongside Standard Chartered staff, trained an additional 1,000 members of staff from various ministries across the Lagos State Government.
The workshop’s objectives were:
In 2010 alone, LSMOH employees delivered HIV education to over 350,000 people attending government health clinics in Nigeria.